Becoming an Entrepreneurial Academic
Intro
Becoming an Entrepreneurial Academic provides a high-level introduction to research commercialisation. This course explores the ways you can use your intellectual property to help solve real-world problems and meet clients’ needs.
What You'll Learn
• How to identify your intellectual property
• How to connect with potential clients
• How to develop a compelling proposal
This course consists of the following three modules:
1. What intellectual property do I have and how can I commercialise it?
2. How do I identify and approach potential clients?
3. How do I develop and pitch a proposal to a client?
By the end of this course, learners will be able to:
✓ Recommend plans to exploit Intellectual Property
✓ Assess potential clients and their needs
✓ Plan to initiate a commercial relationship
✓ Draft a ‘strawman’ project proposal
Who It's For
These online courses are particularly relevant for researchers and academics who are interested in commercialising their intellectual property or research output.
Get Prepared
All courses are led by an expert instructor and filled with compelling examples, interactive worksheets, and opportunities for reflection. For this reason, we recommend you use a laptop or tablet if possible.
Course Expert(s)
Andrew Corcoran
Andrew's commercial career covers 34 years where he has worked in various management functions within the Construction (1986-1989), Manufacturing (1989-2001) and Higher Education (2001-2022) sectors.
He holds an MBA and an MA in Education, and is a Senior Fellow of the Higher Education Academy. He is an Associate Professor in Marketing at Nottingham University Business School.
Andrew has previously held Business Development roles both at Birmingham City University and the University of Worcester and started Blueberry Training Limited in 2004 to supply enterprise and knowledge exchange training to the Higher Education sector and is the author of Academic Enterprise: A Field Guide (ISBN 9780956457240).
Programme
The Research Commercialisation programme is a four-course knowledge track that supports academics and researchers with the foundations and strategies to begin or continue commercialising their research.
The Research Commercialisation knowledge track includes the following online courses:
- Becoming an Entrepreneurial Academic
- Identifying Potential Clients and Understanding Their Needs
- Developing a Commercial Proposal
- Presenting a Compelling Proposal and Securing the Deal
Enrol in the full online programme now to get a 20% discount on all courses above!
2 Hours
English
Self-Paced - Online
Certificate
Downloadable and shareable Certificate of Completion
$155.00