Marketing Knowledge for Research-Based Business Implementors

Intro

Are you ready to transform your research findings into a thriving business, but uncertain about your marketing plan? Or do you seek to boost the impact and outreach of a research-based project as of a knowledge transfer unit? By attending this training course on 'Marketing Knowledge for Research-Based Business Implementors', you’ll learn the essential marketing skills to implement research-based business ventures. You will delve into marketing concepts, principles, and learn practical tips for effectively communicating the value and impact of your research-based projects. This course will also explore specialised marketing strategies tailored to the unique needs of research-based businesses.

What You'll Learn

1. Understanding the fundamentals of marketing in the context of research-based businesses.

2. Conducting market research and identifying target markets for research-based products/services.

3. Developing effective marketing strategies and positioning research-based businesses.

4. Understanding and articulating impact effectively.

5. Utilising various marketing channels and tools to promote and grow research-based businesses.

Who It's For

This course is designed for researchers, scientists, entrepreneurs, and professionals involved in research-based businesses or planning to launch ventures based on research outcomes. It is suitable for individuals at various career levels, including early-career researchers, doctoral students, postdoctoral fellows, and professionals.