Developing a Commercial Proposal

Developing a Commercial Proposal course explores ways to meet clients’ needs, proactive approaches to funding, risk management, and project proposals.

What You’ll Learn

• The purpose and format of a proposal

• The components of a good proposal

• Strategies for ensuring the proposal meets everyone’s needs

This course consists of the following three modules:

1. Purpose and Format of a Proposal

2. Proposal Format and Components

3. Checking that the Proposal Meets Everyone’s Needs

By the end of this course, learners will be able to:

✓ Plan to meet customers’ needs

✓ Consider a proactive approach to undiscovered funding opportunities

✓ Draft a project proposal

✓ Appraise alternative proposal types

✓ Assess and plan to manage project risk

Who It’s For

This online course is particularly relevant for researchers and academics who are interested in commercialising their intellectual property or research output.

Get Prepared

This course is led by an expert instructor and filled with compelling examples, interactive worksheets, and opportunities for reflection. For this reason, we recommend you use a laptop or tablet if possible.

Course Expert(s)

Andrew Corcoran

Andrew’s commercial career covers 34 years where he has worked in various management functions within the Construction (1986-1989), Manufacturing (1989-2001) and Higher Education (2001-2022) sectors.

He holds an MBA and an MA in Education, and is a Senior Fellow of the Higher Education Academy. He is an Associate Professor in Marketing at Nottingham University Business School.

Andrew has previously held Business Development roles both at Birmingham City University and the University of Worcester and started Blueberry Training Limited in 2004 to supply enterprise and knowledge exchange training to the Higher Education sector and is the author of Academic Enterprise: A Field Guide (ISBN 9780956457240).experiences.

Programme

The Research Commercialisation programme is a four-course knowledge track that supports academics and researchers with the foundations and strategies to begin or continue commercialising their research.

The Research Commercialisation knowledge track includes the following online courses:

1. 1. Becoming an Entrepreneurial Academic

1. 1. Identifying Potential Clients and Understanding Their Needs

1. 1. Developing a Commercial Proposal

1. 1. Presenting a Compelling Proposal and Securing the Deal