زيادة نسبة الظّهور


Increasing Visibility outlines a short-term strategy for increasing university visibility by enhancing local and international collaboration.

Please note this course is in Arabic.



What You'll Learn

Strategies that utilise the following tools to increase your university’s visibility:

• Conferences and workshops

• Local and international collaboration

• Technology



This course consists of the following three modules:

1. Utilising Conferences and Workshops

2. Increasing Local and International Collaboration

3. Taking the Next Steps



By the end of this course, learners will be able to:

✓ Plan short term activities like conferences, exercises, and workshops aimed at gaining international visibility

✓ Reflect on the importance of collaboration as it relates to university success and university rankings more broadly

✓ Create a short term, practical plan of activities to increase meaningful collaboration

✓ Create a practical engagement plan including website improvement, database creation, alumni tracking and analysis 

Who It's For

University faculty, event managers, and members of the External Relations, Public Relations, and Communications Departments

Get Prepared

New to university ranking and reputation building strategies? If so, we recommend completing the Increasing Visibility course after you have completed the Foundations of University Ranking course.

This course includes practical, interactive worksheets. We recommend you use a laptop or tablet if possible. 

Do you have a keen interest in university reputation building strategies? Enrol in the full Arabic programme for a 20% discount on all the courses!


Course Expert(s)

César Wazen


César Wazen is the Director of the International Affairs Office at Qatar University. He designed and implemented the ranking strategy that Qatar University has used to dramatically improve their university rankings.

César’s interests in rankings, academic accreditation and student assessment are backed by extensive experience teaching mathematics and statistics as well as in whole-school accreditation. He holds a BSc in mathematics, a teaching diploma and a master’s in educational administration and policy studies, all from the American University of Beirut and currently pursuing doctoral studies in European and International Studies.




The Building World Class Universities programme is an eight-course knowledge track that supports institutions with the foundations and strategies they need to begin or continue on their journey to becoming world-class universities.


The Building World Class Universities programme includes the following courses:

  1. Foundations of University Ranking
  2. Foundations of Bibliometrics
  3. Maximising Research
  4. Increasing Visibility
  5. Crunching Data 
  6. Branding for Degree Presentations 
  7. Developing a Distinctive Position for Your University 
  8. Developing Alumni Relationships 


Enrol in the full Arabic programme now to get a 20% discount on all courses above!


2 Hours




Self-Paced - Online



Downloadable and shareable Certificate of Completion



Get in Touch with Us!

If you have questions or want to know more, request a callback! Our dedicated team will be happy to assist you.