Developing Alumni Relationships


Developing Alumni Relationships supports your university’s collection and use of alumni data to personalise your communication with alumni and strengthen your alumni program overall. 



What You'll Learn

• The value of alumni within your institution

• Methods for engaging alumni through well-developed operations and communications strategies

• Suggestions for the collection and organisation of alumni data



This course consists of the following three modules:

1. Identifying The Value Alumni

2. Exploring Best Practice

3. Using Alumni Data



By the end of this course, learners will be able to:

✓ Reflect on the value of alumni as it relates to university rankings

✓ Reflect on current alumni practice at university

✓ Analyse existing alumni programs to determine key success components

✓ Create value from alumni data by personalising communication and marketing activities


Who It's For

University faculty, Alumni Association staff, communications department staff, and event managers

Get Prepared

We recommend completing the Developing Alumni Relationships course after you have completed the Increasing Visibility course in the Building World Class Universities knowledge track, as this course provides important information on high-level university visibility strategy.


This online course includes practical, interactive worksheets. We recommend you use a laptop or tablet if possible.


Course Expert(s)

Cameron Mirza


Cameron is the Chief of Party for Pre-Service Teacher Education in Jordan.

He works with the Government of Jordan and the university sector to increase the quantity and improve the quality of school teachers countrywide through policy reform, data, building capacity, and improving the public perception of teaching in society. 

Previously, Cameron was MENA Director for Nottingham Trent University working with governments to close skills gaps and spent several years reforming the higher education sector of the Kingdom of Bahrain. First, as Head of Strategy at the Ministry of Higher Education, then as Director of Strategy for the University of Bahrain. In the UK, Cameron was responsible for delivering such programs as the Respect Action Plan, the youth action plan, young apprenticeships, family intervention program, review of diversity in the curriculum, and review of child poverty while at the Department for Education and Skills.

Cameron was also an advisor to the Ministry of Higher Education for Egypt, supporting the improvement of over 40 Universities in Partnership with the Egyptian Knowledge Bank. Cameron is a board member of BETT MEA and sits on the Gulf talent advisory board at Oxford.



The Building World Class Universities programme is an eight-course knowledge track that supports institutions with the foundations and strategies they need to begin or continue on their journey to becoming world-class universities.


The Building World Class Universities programme includes the following online courses:

  1. Foundations of University Ranking
  2. Foundations of Bibliometrics
  3. Maximising Research
  4. Increasing Visibility
  5. Crunching Data 
  6. Branding for Degree Presentations 
  7. Developing a Distinctive Position for Your University 
  8. Developing Alumni Relationships 


Enrol in the full programme now to get a 20% discount on all courses above!



2 Hours




Self-Paced - Online



Downloadable and shareable Certificate of Completion



Get in Touch with Us!

If you have questions or want to know more, request a callback! Our dedicated team will be happy to assist you.