Developing Alumni Relationships

Intro

Developing Alumni Relationships supports your university’s collection and use of alumni data to personalise your communication with alumni and strengthen your alumni program overall.

What You'll Learn

• The value of alumni within your institution

• Methods for engaging alumni through well-developed operations and communications strategies

• Suggestions for the collection and organisation of alumni data

This course consists of the following three modules:

1. Identifying The Value Alumni

2. Exploring Best Practice

3. Using Alumni Data

By the end of this course, learners will be able to:

✓ Reflect on the value of alumni as it relates to university rankings

✓ Reflect on current alumni practice at university

✓ Analyse existing alumni programs to determine key success components

✓ Create value from alumni data by personalising communication and marketing activities

Who It's For

University faculty, Alumni Association staff, communications department staff, and event managers.

Get Prepared

This online course includes practical, interactive worksheets. We recommend you use a laptop or tablet if possible.

Course Expert(s)

Cameron Mirza

Cameron is the Chief of Party for Pre-Service Teacher Education in Jordan.

He works with the Government of Jordan and the university sector to increase the quantity and improve the quality of school teachers countrywide through policy reform, data, building capacity, and improving the public perception of teaching in society.

Previously, Cameron was MENA Director for Nottingham Trent University working with governments to close skills gaps and spent several years reforming the higher education sector of the Kingdom of Bahrain. First, as Head of Strategy at the Ministry of Higher Education, then as Director of Strategy for the University of Bahrain. In the UK, Cameron was responsible for delivering such programs as the Respect Action Plan, the youth action plan, young apprenticeships, family intervention program, review of diversity in the curriculum, and review of child poverty while at the Department for Education and Skills.

Cameron was also an advisor to the Ministry of Higher Education for Egypt, supporting the improvement of over 40 Universities in Partnership with the Egyptian Knowledge Bank. Cameron is a board member of BETT MEA and sits on the Gulf talent advisory board at Oxford.

Programme

The Marketing and Communication Strategies for Universities programme is a three-course knowledge track that supports faculty, marketing, communications, and public relations officers in increasing institutional visibility, reputation and outreach through best practices in marketing and communications activities.

The evidence-based, step-by-step approach of the courses in the programme examine the components of successful marketing and communication campaigns for the purpose of elevating institutions towards becoming world-class universities.

The Marketing and Communication Strategies for Universities programme includes the following courses:

1. Branding for Degree Presentations
2. Developing a Distinctive Position for Your University
3. Developing Alumni Relationships

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Developing Alumni Relationships is also included in the Building World Class Universities programme.

The Building World Class Universities programme is an eight-course knowledge track that supports institutions with the foundations and strategies they need to begin or continue on their journey to becoming world-class universities.

The Building World Class Universities programme includes the following online courses:

Enrol in either of the programmes above now to get a 20% discount on all courses above!

2 Hours

English

Self-Paced - Online

Certificate

Downloadable and shareable Certificate of Completion

$155.00